Connect Pinterest Conversions API & set up event tracking

This guide walks you through linking the Pinterest Conversions API to FunnelTrack and routing your conversion events server-side — for improved ad attribution and campaign optimization.

What you'll need

•Admin access to your Pinterest Ads Manager account
•Your Pinterest Ad Account ID (visible in the URL or profile card)
•The FunnelTrack pixel deployed on every page of your funnel
•About 10 minutes

Part 1

Connecting to Pinterest

Link FunnelTrack to your Pinterest ad account so we can send conversions server-side via the Conversions API.

Find your Pinterest Ad Account ID

In Pinterest Ads Manager, your Ad Account ID is the number in the URL — for example, ads.pinterest.com/advertiser/549770347995/…. It's also shown on the profile card in the top-right under your business name.

Ad Account ID is in the URL after /advertiser/ — also shown on the profile card top-right.

Copy the digits and paste them into the Ad Account ID field on the Pinterest Conversions API integration page in FunnelTrack.

Generate a Conversions API access token

In the top-right business switcher, go to Manage business → Conversions.

Pinterest Manage business sidebar with Conversions selected — Top-right business menu → Manage business → Conversions.

On the Conversions page, open Conversions API → Set up API in the left nav. Scroll to Generate conversion access token and click Generate new token.

Pinterest Set up Conversions API page with Setup guide and Generate conversion access token sections — Conversions API → Set up API → Generate conversion access token.

Pinterest will display the token once (starts with pina_…). Copy it immediately — Pinterest does not store personal tokens. Paste it into the Access Token field in FunnelTrack.

Pinterest generated conversion access token starting with pina_ shown in the panel — The token is shown once. Pinterest doesn't store it — save it now.

If you lose the token

Click Generate new tokenagain to create a fresh one. Existing tokens stay valid, so creating a new one won't break previous integrations.

(Optional) Enable Test Mode

While you're still validating the setup, you can route events to Pinterest's test endpoint instead of production by enabling Test Modein FunnelTrack. Events sent in test mode won't affect your live attribution.

Disable test mode before going live

Events sent with Test Mode enabled appear only in Pinterest's test view, not in live reports. Switch it off in FunnelTrack once you've confirmed the integration works end-to-end.

Click Connect in FunnelTrack

With Ad Account ID and Access Token filled in, click Connect. Your Pinterest Conversions API destination is now wired up — next we'll route events to it.

FunnelTrack Pinterest Conversions API page showing the Connected status — What the Pinterest Conversions API destination looks like once connected.

Part 2

Setting up CAPI events

Route the events FunnelTrack already captures to Pinterest's standard or custom conversion events.

Deploy the FunnelTrack pixel

Make sure the FunnelTrack pixel is deployed on every page of your website and any landing pages. You'll find the script and a verification status in the Pixel section of your FunnelTrack account.

Remove your Pinterest pixel — page views are automatic

Page views are fired automatically by the FunnelTrack pixel and sent to Pinterest as soon as you connect (controlled by the Enable Page View tracking toggle in your Pinterest integration settings, default on). If that toggle is on (recommended Pinterest), make sure to remove the Pinterest pixel from your website and landing pages — including pixels deployed directly in page code or through tag managers — to avoid double-counting page views.

Enable an event template (or create a custom one)

In FunnelTrack, open the source you want to route to Pinterest (e.g., ClickFunnels → Pinterest Conversions API). Toggle on a recommended event template, or click + Add More Events to create a custom one. Map each event to the matching Pinterest standard event in the dropdown (page_visit, lead, checkout, etc.).

FunnelTrack ClickFunnels to Pinterest routing page with PageView mapped to page_visit and Form Submission mapped to lead — Source → Pinterest routing in FunnelTrack — each row is one event mapped to a Pinterest standard event.

(Optional) Add custom event parameters, user parameters & firing conditions

Attach custom event parameters, user parameters, or gate events behind specific conditions (e.g., only fire checkout when the order value is over $100). Click + Add Custom Parameters or + Add Condition on the event card.

Pinterest event vs user parameters

Pinterest distinguishes between event parameters (per-event metadata like order_value) and user properties (per-user attributes like hashed email or Pinterest member ID). FunnelTrack supports both — set them explicitly on each event card.

Save your changes

Click Save Configuration at the top of the routing page. Your event map is now live — every matching source event will be sent to Pinterest Conversions API from this moment on.

Test & verify

Trigger the action on your website (submit the form, complete the checkout, etc.). Then open Event Delivery Log in FunnelTrack. You should see two rows for each event: an IN row showing FunnelTrack received the source event, and an OUT row showing the dispatch to Pinterest marked delivered.

FunnelTrack Event Delivery Log showing Form Submission dispatched to Pinterest as lead and page_view dispatched as page_visit with delivered status — The OUT rows to Pinterest show the mapped event names (e.g. lead, page_visit) with a delivered status.

Conversions appear in Pinterest within a few hours

Conversions delivered via the Pinterest Conversions API show up in Pinterest Ads Manager reports on a delay — usually a few hours. The delivered status in the FunnelTrack log confirms the handoff to Pinterest succeeded.

Need a hand?

If anything in this guide didn't match what you're seeing in Pinterest Ads Manager or FunnelTrack, open a support ticket in your dashboard and we'll get you sorted.

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