Connect Reddit Conversions API & set up conversion tracking

This guide walks you through linking the Reddit Conversions API to FunnelTrack and routing your conversion events server-side — for improved ad targeting and campaign optimization on Reddit Ads.

What you'll need

•Admin access to your Reddit Ads account
•An existing Reddit pixel (or permission to create one)
•The FunnelTrack pixel deployed on every page of your funnel
•About 10 minutes

Part 1

Connecting to Reddit

Link FunnelTrack to your Reddit pixel so we can send conversions server-side via the Conversions API.

Open Reddit Events Manager

In Reddit Ads Manager's left nav under ADS, click Events Manager. From here you'll either create a new pixel or locate your existing pixel.

Reddit Ads sidebar with Events Manager highlighted under the ADS section — Reddit Ads → left nav → ADS → Events Manager.

Select Conversions API as your setup method

For a new pixel: in the create-pixel flow, choose Conversions API as the setup method.

For an existing pixel: open the pixel and click Conversions API in the left-hand navigation.

Copy your Pixel ID and generate an access token

Copy the Pixel ID from Events Manager and paste it into the Pixel ID field on the Reddit Conversions API integration page in FunnelTrack.

Generate your access token in the process of setting up a new data source or configuring an existing pixel. Once generated, copy and paste that value into the Access Token field in FunnelTrack.

If setting up a brand-new data source

Reddit's setup wizard will walk you through Set up Events, Add parameters, and Deduplicationsteps. You can click through all of these without making any changes — they don't affect the FunnelTrack integration. FunnelTrack handles event mapping and deduplication on its own side.

(Optional) Enable Test Event Code

While you're still validating the setup, you can route events to Reddit's test view by entering a test event code in the Test Event Code field in FunnelTrack.

Remove the test event code before going live

Events sent with a test event code appear only in Reddit's test view, not in your live ads reporting. Clear the field in FunnelTrack once you've confirmed the integration works end-to-end.

Click Connect in FunnelTrack

With Pixel ID and Access Token filled in, click Connect. Your Reddit Conversions API destination is now wired up — next we'll route events to it.

FunnelTrack Reddit Conversions API page showing the Connected status — What the Reddit Conversions API destination looks like once connected.

Part 2

Setting up conversion tracking

Route the events FunnelTrack already captures to Reddit's standard or custom conversion events.

Deploy the FunnelTrack pixel

Make sure the FunnelTrack pixel is deployed on every page of your website and any landing pages. You'll find the script and a verification status in the Pixel section of your FunnelTrack account.

Remove your Reddit pixel — page views are automatic

Page views are fired automatically by the FunnelTrack pixel and sent to Reddit as soon as you connect (controlled by the Enable Page View tracking toggle in your Reddit integration settings, default on). If that toggle is on (recommended Reddit), make sure to remove the Reddit pixel from your website and landing pages — including pixels deployed directly in page code or through tag managers — to avoid double-counting page views.

Enable an event template (or create a custom one)

In FunnelTrack, open the source you want to route to Reddit (e.g., ClickFunnels → Reddit Conversions API). Toggle on a recommended event template, or click + Add More Events to create a custom one. Map each event to the matching Reddit standard event in the dropdown (Page Visit, Lead, Purchase, etc.).

FunnelTrack ClickFunnels to Reddit routing page with PageView mapped to Page Visit and Form Submission mapped to Lead — Source → Reddit routing in FunnelTrack — each row is one event mapped to a Reddit standard event.

(Optional) Add custom event parameters, user parameters & firing conditions

Attach custom event parameters, user parameters, or gate events behind specific conditions (e.g., only fire Purchase when the order value is over $100). Click + Add Custom Parameters or + Add Condition on the event card.

Reddit event vs user parameters

Reddit distinguishes between event parameters (per-event metadata like conversion_value) and user properties (per-user attributes like hashed email or Reddit ID). FunnelTrack supports both — set them explicitly on each event card.

Save your changes

Click Save Configuration at the top of the routing page. Your event map is now live — every matching source event will be sent to Reddit Conversions API from this moment on.

Test & verify

Trigger the action on your website (submit the form, complete the checkout, etc.). Then open Event Delivery Log in FunnelTrack. You should see two rows for each event: an IN row showing FunnelTrack received the source event, and an OUT row showing the dispatch to Reddit marked delivered.

Conversions appear in Reddit within a few hours

Conversions delivered via the Reddit Conversions API show up in Reddit Ads Manager reports on a delay — usually a few hours. The delivered status in the FunnelTrack log confirms the handoff to Reddit succeeded.

Need a hand?

If anything in this guide didn't match what you're seeing in Reddit Events Manager or FunnelTrack, open a support ticket in your dashboard and we'll get you sorted.

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