Connect Snapchat Conversions API & set up conversion tracking

This guide walks you through linking the Snapchat Conversions API to FunnelTrack and routing your conversion events server-side — for improved ad optimization, measurement, and audience targeting on Snap Ads.

What you'll need

•Admin access to your Snapchat Ads Manager / Events Manager
•An existing Snap pixel (or permission to create one)
•The FunnelTrack pixel deployed on every page of your funnel
•About 10 minutes

Part 1

Connecting to Snapchat

Link FunnelTrack to your Snap pixel so we can send conversions server-side via the Conversions API.

Find your Pixel ID

In Snapchat Events Manager, open your Snap pixel. The Pixel IDis shown in the top of the pixel details panel (it's a UUID like de271069-9fe7-443d-a78f-2d332cfa37cb). Copy it and paste it into the Pixel ID field on the Snapchat Conversions API integration page in FunnelTrack.

Snapchat Events Manager pixel detail with the Pixel ID highlighted — Events Manager → your Snap pixel → Pixel ID at the top of the panel.

Open Set up Conversions API → Manual

Still in the Snap pixel settings, scroll down and click Set up Conversions API. Snapchat will offer a few setup methods — choose Manualto generate a token you'll paste into FunnelTrack.

Click through Events & Parameters

The wizard walks you through Events and Parametersscreens. You can click through both without making any changes — these settings don't affect the FunnelTrack integration. FunnelTrack handles event mapping and parameters on its own side.

Copy your token from the Finish Setup page

On the Finish Setup page Snapchat displays your access token. Copy it and paste it into the Conversions API Token field in FunnelTrack.

Download and save your token securely

Snapchat only shows the token on this screen. Download or copy it to a secure location now— if you ever need to reconnect FunnelTrack (or any other integration), you'll need this exact token. Snapchat doesn't let you re-display it later.

Click Connect in FunnelTrack

With Pixel ID and Access Token filled in, click Connect. Your Snapchat Conversions API destination is now wired up — next we'll route events to it.

FunnelTrack Snapchat Conversions API page showing the Connected status — What the Snapchat Conversions API destination looks like once connected.

Part 2

Setting up conversion tracking

Route the events FunnelTrack already captures to Snapchat's standard or custom conversion events.

Deploy the FunnelTrack pixel

Make sure the FunnelTrack pixel is deployed on every page of your website and any landing pages. You'll find the script and a verification status in the Pixel section of your FunnelTrack account.

Remove your Snap pixel — page views are automatic

Page views are fired automatically by the FunnelTrack pixel and sent to Snapchat as soon as you connect (controlled by the Enable Page View tracking toggle in your Snapchat integration settings, default on). If that toggle is on (recommended Snapchat), make sure to remove the Snap pixel from your website and landing pages — including pixels deployed directly in page code or through tag managers — to avoid double-counting page views.

Enable an event template (or create a custom one)

In FunnelTrack, open the source you want to route to Snapchat (e.g., ClickFunnels → Snapchat Conversions API). Toggle on a recommended event template, or click + Add More Events to create a custom one. Map each event to the matching Snapchat standard event in the dropdown (PAGE_VIEW, SIGN_UP, PURCHASE, etc.).

FunnelTrack source-to-Snapchat routing page with events enabled and mapped — Source → Snapchat routing in FunnelTrack — each row is one event mapped to a Snap standard event.

(Optional) Add custom event parameters, user parameters & firing conditions

Attach custom event parameters, user parameters, or gate events behind specific conditions (e.g., only fire PURCHASE when the order value is over $100). Click + Add Custom Parameters or + Add Condition on the event card.

Snapchat event vs user parameters

Snapchat distinguishes between event parameters (per-event metadata like price or item_ids) and user properties (per-user attributes like hashed email or Snap UUID). FunnelTrack supports both — set them explicitly on each event card.

Save your changes

Click Save Configuration at the top of the routing page. Your event map is now live — every matching source event will be sent to Snapchat Conversions API from this moment on.

Test & verify

Trigger the action on your website (submit the form, complete the checkout, etc.). Then open Event Delivery Log in FunnelTrack. You should see two rows for each event: an IN row showing FunnelTrack received the source event, and an OUT row showing the dispatch to Snapchat marked delivered.

FunnelTrack Event Delivery Log showing events dispatched to Snapchat with delivered status — The OUT rows to Snapchat show the mapped Snap event names with a delivered status.

Conversions appear in Snapchat within a few hours

Conversions delivered via the Snapchat Conversions API show up in Snap Ads Manager reports on a delay — usually a few hours. The delivered status in the FunnelTrack log confirms the handoff to Snapchat succeeded.

Need a hand?

If anything in this guide didn't match what you're seeing in Snapchat Events Manager or FunnelTrack, open a support ticket in your dashboard and we'll get you sorted.

← Back to all guides